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/ Siobhán CREATON (2004) / 978-1-85410-992-7
Titre : | Ryanair : How a Small Irish Airline Conquered Europe | Type de document : | texte imprimé | Auteurs : | Siobhán CREATON, Auteur | Editeur : | Aurum Press Ltd | Année de publication : | 2004 | Importance : | 263 p. | Présentation : | couv ill coul | Format : | 21.5 cm | ISBN/ISSN/EAN : | 978-1-85410-992-7 | Prix : | 9.99 £ | Note générale : | Contents; Index; | Langues : | Anglais (eng) | Catégories : | Thésaurus AAE Aéronautique (Ouvrages Généraux)
| Tags : | Ryanair Irish Airline Low-cost Europe Histoire | Index. décimale : | 387.706 5 Entreprises commerciales de transports aériens (compagnies aériennes, compagnies de transports aériens) | Résumé : | Just a few years ago Ryanair was an impoverished Irish airline competing unsuccessfully with Aer Lingus. In 2004 it is worth more than British Airways. By selling seats for as little as a penny to fly airports perhaps fifty miles out of town, Ryanair has become the most profitable airline in Europe.
On the first full account of the Ryanair phenomenon, Siobhán Creaton has spoken to employees and management past and present and people across the airline business, to produce a compulsive book about one of the most colourful - And successful - companies in Europe. |
Ryanair : How a Small Irish Airline Conquered Europe [texte imprimé] / Siobhán CREATON, Auteur . - [S.l.] : Aurum Press Ltd, 2004 . - 263 p. : couv ill coul ; 21.5 cm. ISBN : 978-1-85410-992-7 : 9.99 £ Contents; Index; Langues : Anglais ( eng) Catégories : | Thésaurus AAE Aéronautique (Ouvrages Généraux)
| Tags : | Ryanair Irish Airline Low-cost Europe Histoire | Index. décimale : | 387.706 5 Entreprises commerciales de transports aériens (compagnies aériennes, compagnies de transports aériens) | Résumé : | Just a few years ago Ryanair was an impoverished Irish airline competing unsuccessfully with Aer Lingus. In 2004 it is worth more than British Airways. By selling seats for as little as a penny to fly airports perhaps fifty miles out of town, Ryanair has become the most profitable airline in Europe.
On the first full account of the Ryanair phenomenon, Siobhán Creaton has spoken to employees and management past and present and people across the airline business, to produce a compulsive book about one of the most colourful - And successful - companies in Europe. |
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